Web design begins with creating a website that represents your business and the products and/or services that you have to offer. It requires skillful execution and planning of many important elements that are designed to be an effective representation of your brand, and also an online extension of what you sell . Most importantly, it must be done in a functional and user-friendly way.
A mobile responsive website enables visitors to easily access and view your product galleries, your pricing, and videos or photos posted on your site. Anything that would accessible from a laptop or desktop computer, now must be made accessible using mobile devices such as tablets and smartphones,.
A mobile responsive website does not mean that you have multiple websites. You still only have one site, but that site must be programmed for mobile viewing.
Google looks for mobile responsive websites:
“Responsive web design is a technique to build web pages that alter how they look using CSS3 media queries. That is, there is one HTML code for the page regardless of the device accessing it, but its presentation changes using CSS media queries to specify which CSS rules apply for the browser displaying the page.”
There are multiple advantages to creating a mobile ready website, one of which is the ability to keep your desktop and mobile content on a single URL. This makes it easier for your users to interact with, share, and link to, and for Google’s algorithms to assign the indexing properties to your content
“Google can discover your content more efficiently, as we wouldn’t need to crawl a page with different Googlebot user agents to retrieve and index all the content.”