ALGORITHM UPDATES BY GOOGLE
Google is always tweaking their algorithms to prevent people from gaming the system. If you want to be prepared for these changes, the web audit report is the first step you should take before beginning an SEO campaign.
Panda and Penguin are the two primary algorithms that are tweaked from time to time. Panda targets low quality content sites and Penguin targets web spam.
Since February 24th, 2011, when the first Google Panda algorithm was released, there have been 26 updates, the last one being released in May 2014. Panda is now incorporated into the indexing process, as Google officials themselves confirmed.
April 24, 2012, brought another Google algorithm update named Penguin. Both Panda and Penguin had multiple updates with tweaks and adjustments that rearranged positions in the SERPs, making some sites climb fast and others disappear. More updates may be released in the future and only the websites that are constantly monitored and audited will be able to face the changes without losing their positions.
If we were to count how many times Google issues algorithm updates during one year, the figure would likely be 500 to 600 times.
If your website is constantly being slapped by Google updates, then you are probably using low quality spam techniques to get your rankings high. By using our website audit service, we will take all of this into consideration and help you rank better. You can take the short route and jump immediately into a potentially expensive SEO campaign without having the audit done, but if you miss something, all of your hard work and money will go down the drain because of these updates.
Our competent professionals are well aware of the Penguin and Panda updates and we know how to handle them. Our Website Audit will protect you from future updates. We are able to do this because we simply understand how Google algorithms work.