Why Do People Use PPC Ads?
The main reason that people are using this type of marketing is that it is a great way to drive traffic to a website - almost instantly. People see this as a great way to get the direct response and results that they want. Pay Per Click campaigns are also great at kick starting traffic volumes that people want. This is particularly true when people are looking at launching a new service, have a complete lack of sales, or when they are dealing with something that is very time sensitive.
If you want a big surge of traffic before showing a website to a client, PPC is the way to go. PPC advertising allows people to get this surge, as well as guaranteed results, without the worry of traffic lagging.
Sometimes people will want to show a big surge of traffic before they are showing a website to a client. The PPC advertising is going to allow people to get this surge because they are going to get guaranteed results, but also not have to worry about the traffic lagging.
Split testing is another use for these ads. This type of testing allows people to evaluate what keywords and ads are converting and which are not.
The PPC marketing allows people quite a few different advantages unavailable before online marketing.