WHAT IS LOCAL SEO?


Local Search Engine Optimization (SEO) is simply the optimization of local maps and listings in the search engines and major websites such as Facebook Places, Foursquare, Bing Local, and Google Places. A local online presence that is fully optimized coupled with a strong SEO campaign will catapult you ahead of your competitors. The era of print marketing is ending and you simply cannot afford not to invest in online marketing. Local listings have the advantage of being more targeted to your clients as well as being geographically relevant. Because of this, local listings in Facebook Places, Foursquare, Bing Local, and Google Places automatically gain more conversions, online traffic, and check-ins


LOCAL SEO WILL HELP YOUR BUSINESS


Building of “reviews” is an important factor for any successful local visibility and is therefore an important aspect of our Local SEO service.

  • 78% of Internet users conduct online product research and state that they believe reviews are the most credible form of advertising.
  • 86% of the people surveyed had changed their decision to buy something based on a bad review that they saw online.
  • 50% of all Internet users over the age of 18 have left a review online.

The exponential growth of mobile device usage has significantly shaped local buying and search behavior. With increased usage of tablets and smart phones, mobile local search utilization has exploded and caused high demand for on-the-go local business information.

  • 81% of tablets owners use their device for local search
  • 74% of persons say that they are more likely to return to that website in the future
  • 67% of users say that a website that is mobile friendly makes them more likely to use a service or buy a product.
  • 87% of tablet and smartphone owners use their devices for shopping activities
  • 78% of the searches made on a mobile device end up in purchases. 63% of searchers use multiple devices to find local businesses
  • 63% of searchers use multiple devices to find local businesses

WHAT IS YOUR COMPETITION DOING?


The number of businesses that are looking to optimize their local listings, reviews, citations, and maps is increasing.


  • 41% of organizations consider local search an important or critical factor for achieving search-marketing objectives.
  • 82% of organizations are now developing local content on blog posts, pages, and page titles to optimize their local search results.


Businesses as well as people are increasingly looking at local listings for dining, shopping, vendors, services and much more. For these reasons, your business can stand apart from the competitors by simply appearing in the local search results.


However, only:


  • 30% find local listings unimportant
  • 58% list their local business address on their website
  • 38% do local citation building
  • 22% rated mobile search as either an important factor or a critical one


These numbers imply that by using Local SEO, you will gain an edge over your competition.

THE FUTURE?


Projections for 2015-2016 show:

  • Mobile will match desktop computers as the device of choice for local searches in 2015, and then overtake it one year later By 2015, at least 30% of search will be local in nature>
  • Mobile app downloads are estimated to reach 182.7 billion in 2015 Search will drive local mobile ad spending to $3.21 billion in 2016>
  • up from $1.65 billion in 2014>

Local search drives millions of dollars in B2C and B2B transactions. Major players in the tech industry such as Facebook, Apple, and Google have invested in location-based mobile services and apps because of its potential.

WHY WORK WITH ENLIVEN GROUP?


The process of creating more local attention for a variety of businesses is the newest tactic in bringing potential customers to a website. At this time, few providers have developed the ability to optimize for local search engine optimization the way that we have.

This means that selecting Enliven Group to provide you with this service puts you in the best position to benefit from this booming tide of website traffic, and it could bring in more potential customers for your business. Meanwhile, you don’t need to worry about the secrets of bringing in targeted SEO. You don’t need to hire specialists. Hiring and training your own local SEO experts is expensive and it takes a lot of time.

Don’t waste your money, or spend needless energy and time on details like search engine optimization. Allow us to develop a local marketing campaign, while you handle the increase in leads and sales that result from it.

Remember that local SEO is not always immediately beneficial. How quickly it works depends on a variety of factors, the main factor being the direct competition in your city. However, the best results always depend upon consistent effort, testing, and adjustments based on the testing results. For these reasons, we suggest a long-term strategy, and are prepared to help you develop one today!

BUSINESS CONSULTATION


Of course, we always put each customer’s objectives and needs first in order to provide superior service. You can count on the fact that we will spend time learning about you, your business, and your community. We will also spend time learning about your local competitors. After we consider your business, your community, and your competitors, we will suggest services based upon our experience. Before we begin any work, we will make sure that you see our plan in a way that you can understand. You will know our goals for your business and how we plan to reach them. We will never leave you in the dark and are here to answer questions along the way. The first step in the cycle is the consultation with you to document your business needs. Then we come up with the right way to achieve those goals that you have established with us. Finally, we analyze results across all platforms and also take your feedback into account. That way, we can improve our efforts for even better results in the future. This method of working gets the best results, and it also keeps our valuable clients in the loop at all times.

YOUR CURRENT LOCAL REPORT


The Local Report has a variety of scores that are based upon your current local presence at all times. Measurements are taken across multiple websites, including: Bing Local, Yahoo Local, and Google Places. There are also plenty of other local directories that are important and included. Other measures might also be included, like your current search engine ranks.

A SUMMARY OF OUR LOCAL SEO SERVICES


Business Listings

We will stay on top of your local business directory listings. This means we look for duplicate listings too. These can cause problems when it comes time to search, and it is difficult to keep these listings updated correctly. Our work includes analysis on the competition as well, because we want to understand what we are up against before we get started. Only after we understand where you are now will we begin to move forward into the future. If there are any errors in the listings, we will also make notes to get these corrected. Your business hours, phone number, and other details will always be current and correct.

Images

We can help you gather or create images, optimize those photos, and generate links. Your geo-tagged and perfectly optimized images will be uploaded to local directories by our team.

Build Custom Citations

Citations are very important for local search and SEO. We know how to register your company with the right directories to get noticed. Many of these allow free submissions, but we might also suggest free directories for you.

Publication and Promotions Reviews And Creation

We take a look at reviews from your competition, and then we help publish reviews for your business with those in mind. Our talented copywriters create the right promotions, and our talented graphics artists work on banners and images. We can even create coupons with bar codes that work on smart phones or with bar code readers.

Mobile “Check-Ins”

We offer the opportunity to promote local mobile check-ins for Facebook Places, Google Places, and Foursquare. This helps strengthen your businesses social signals and may encourage more visitors to your page.

Updates for Social Events In Your City

We can help you promote your local offline events. This includes updates to Google Plus, promotions on your Facebook page, and promotions on Facebook Places. We also include Bing local deals, mobile deals, and Foursquare promotions. This should strengthen your local online signal and generate more interest for your local events.

TAKE THE NEXT STEP....


All of the data shows that generating local publicity is the most effective route to promoting a local business, and this really only makes sense. However, not every SEO firm knows how to capture the local market properly, and we encourage you to spend your time with us. Unlike so many other online promotion services, we don’t just offer you a cookie-cutter experience. We fine-tune our efforts for your specific business and your local community. Don’t hesitate to contact us for an initial consultation. We are eager to show you what we can do for you, and we are eager to learn more about your business and your city, so we can help your business thrive.

What We Do For You

On-Page Research and keyword analysis
Our quest is to ensure your SEO campaigns bring in positive results. We do a thorough keyword research and analysis, which helps increase your sites visibility to search engines and through organic searches as well. We also have a specialized software that helps track the pageís google rankings, as well as your competitors to ensure you have what it takes to outdo them.
Account Setup
The social media and blogging accounts are major sources of traffic and social signals. We take the responsibility to bring your companyís visibility on these platforms as well.
Press Release and Business Directory Setup
We help enlist your business/website in the top press release site and business directories for improved visibility and professionalism as well. These also help produce high quality backlinks to the website as well.
Authorship Configuration and On-site Blogs
Every online business requires authorship rights to remain relevant. This is the reason why we take the responsibility to set up blogs and Google Plus authorship for any content you create in online platforms. This reduces chances of plagiarism or anyone attempting to use your content on their websites too.
On-page Website Optimization
On-page optimization entails optimizing header tags, Meta tags, content and page titles to ensure search engine crawlers catch them with ease. In addition to this, keyword usage on content, backlinks, URL and site maps have to be implemented to ensure the website is attractive to searches online. We take all the pain to ensure all this is handled properly and as required for the good of your website.
Content Creation and Optimization
Content creation and optimization plays a key role in advertising your website, and increases its visibility. We use ethical and updated content creation and marketing strategies to ensure your site gets the best it can. This includes creating keyword optimized contents and anchor texts for an enhanced visibility.
Content Dissemination
We manage all content distribution through blogs, press releases and in social networking sites for enhanced online visibility.
External Blog Social Collaboration
We market all content published in all blogs to enhance social media interaction and engagement. We also make it possible for audiences to discuss about the topics or products in question.
Website Security and Speed Optimization
Website security is very important today. This is the reason we ensure your website has a SSL encryption and is optimized to protect it from malware, comment spamming and content scrapping. We also help optimize page load times to increase its efficiency and reduce lag by 99%.